Insights Coaching & Analytic Consulting with a Cause

We help Consumer Packaged Goods professionals and corporate teams overcome frustrations and drive success through data insight expertise.

27 Children Supported Graphic

Ignite Your Insight Academy Testimonials

“Joe is a fantastic coach: he’s friendly, collaborative, and extremely knowledgeable, and his feedback is always delivered in an open and constructive way. Joe was incredibly impactful in helping me prioritize what I was really looking for in my career, and he helped guide my journey towards this change, challenging and supporting me at every step.”


Vice President, element54

Ignite Your Insight Academy Testimonials

“I had the pleasure of being part of the first group of the Ignite Your Insight pilot program. The content of the modules was really well put together and I have already started applying what I learned in my daily work and will continue to refer to it as I progress in my career.”


Executive Analyst, Nielsen

Ignite Your Insight Academy Testimonials

“As a new immigrant, I was applying for jobs but there was no success. Then I met Joe, who gave me the direction, tips and tricks that polished me to spearhead the jobs I was applying for. The sessions with Joe made me aware of how the Canadian market operates and what is the best candidate as per the hiring manager. I would like to thank Joe for considering me for his valuable sessions.”


Analytics Specialist


Do good with data.

Charitable Support

Do good while becoming more confident. 25% of gross revenue donated to Seasons Centre for Grieving Children.

Insights Coaching

Lively and engaging, the Ignite Your Insight Academy methodology, helps insights professionals become passionate and confident leaders while leaving their frustrations and anxieties behind.

Analytic Consulting

Helping to drive incremental sales through fact-based selling and storytelling using the best data possible.

Meet Your Coach to Success: Joe Lyons-Rising

Founder, Data Gives Back

An Insights Leader

Business leader and former Insights Director with 15 years of specialized Consumer Packaged Goods & Food Service expertise

Fact-Based Selling

Over 1,000 sales presentations completed (Team Lead)

Category Expertise

Worked directly with many of the top research, food and drug companies in Canada, across +70 categories

Excellent Communicator

Successfully presented insights

in over 200 customer meetings, c-suite meetings & guest speaking events 

Professional Training

Successfully trained over 200 insights, sales and marketing professionals at Sofina Foods, McCain Foods and The Nielsen Company

Our Values

Social Responsibility

Diversity & Inclusion


As a social enterprise, our mission is to give back to specific charities and organizations focused on mental health through charitable giving and pro-bono support.

DGB is a collaborative, supportive, and respectful environment that increases the participation and contribution of all employees, partners, and clients. We empower people by respecting and appreciating our differences, in age, gender, ethnicity, religion, disability, sexual orientation, education, and national origin.

Empathic leadership is at the core of our business. We truly live the coaching mindset through emotional intelligence and a genuine care for the well-being of others.

We strongly believe that successful and healthy relationships require trust and transparency to flourish. We commit to uphold the trust of our employees, partners and clients.

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